As part of my internship at Kajola Creative Agency in Amsterdam, I collaborated with Bunmi Okolosi, the Director of Food & Beverage at The Hoxton Amsterdam, to execute a brand refresh and redesign of Lotti’s restaurant concept.

My role involved contributing to “The Hox Bible” — an internal brand and training guide designed to onboard new employees and align teams with The Hoxton’s creative and cultural vision. I also assisted in developing strategies for the Disloyalty Program, The Hoxton’s global guest loyalty initiative, and helped reimagine Lotti’s overall aesthetic, focusing on interior direction, visual identity, and menu concept development.

This project combined strategic thinking and creative design to strengthen The Hoxton’s signature blend of hospitality, style, and community.